Muses of Murari

I saw this Deccan Chronicle ad hoarding in Outer Ring Road, Bangalore.

DC’s Ad

 

What kind of Ad is this? What DC is trying to convey to the public through this?

I think DC is trying to say, “if you buy our paper, we will show more flesh images and related stories”. The tag line (not viewable in the above image) is “For Young Minds”! Certainly this ad attracts the young eyes and not the young minds. In Chennai, DC ads were prominently displayed in hoardings in some of the busiest roads like Mount Road. What it showed? a woman model trying to tell something about DC’s chords or simply throwing a hot look. I rarely found DC’s ads without any woman on it. DC is just using the flesh to advertise itself.

Any newspaper should be recognized by its journalistic values and not by the skin shows. I tried DC when it was first introduced in Chennai. It was full of Page3 and night party stories. Even in the front page, most of the times, it showed masala news or some hot actresses photos. I felt its editorial was equivalent to gossip stories and sometimes it improves to worthless news reporting.

When it was introduced in Chennai, it sold for Re.1 per copy. This was clearly to shake the newspaper market dominated by The Hindu. Many of the Tamil newspaper readers were switching to DC at that time. Because of the image of reading an English paper and also of its cheap price. I also heard from my friends, that many road side food shops, used this paper for serving their customers because it was cheap buy from used-paper-market! See what DC’s worth!

As a layman, I want say this to DC: stop cheap advertising and rather concentrate on your news reporting and editorial. Bring the quality journalism out of you, if at all it exists.

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